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Financial Optimization: The Fintech Solution Businesses Don’t Know Can Significantly Impact their Bottomline – Podcast

Recent high inflation and short term remedial monetary policies have left many companies gasping for air, so today Financial Optimization, is not just a nice idea to explore but it may actually become a matter of survival.

In keeping with our recent theme of Financial Optimization, we spoke to Mads Brix, Head of Communication and Branding at Crediwire.

In this interview we discus the challenges of bringing a product to market that many companies don’t realise they need, until they are able to experience the benefits to their bottom line. We also touch upon the need for Financial Optimization for businesses and the essential role that communication and branding plays in articulating a narrative that makes business owners and investors aware of the transformative potential financial optimisation can have for business cashflows

Chris Crespo
Chris Crespo
Chris is a Co-founder and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial concepts through jargon-free content, making it easy for anyone to understand. With extensive experience in financial services, including working with some of Europe's largest banks, he brings a wealth of knowledge and insight into the industry. As the former Chief Futurist of the largest bank in the Nordics, Chris has a deep understanding of the Future of Financial Services, the Future of Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, where he shares his expertise on these topics. As a Behavioural Economist, Chris is passionate about exploring the connections between human behaviour and decision-making under risk, as well as uncovering and communicating the links between psychology, leadership, and technology in financial services.

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