Ted Shaman, Country Manager for Firi Sweden, discusses how the Norwegian crypto exchange is making digital assets accessible to the broader Nordic market. With 400,000 users across Norway and Denmark, Firi has cracked the code on reaching beyond crypto experts to everyday retail investors. In this interview, Ted explains how local presence, cultural understanding, and close regulator relationships build the trust needed for mass adoption. He discusses why MiCAR regulation is an opportunity rather than a barrier, how Firi differentiates from global exchanges like Coinbase, and the company’s expansion into custody, institutional services, and platform solutions for banks entering crypto. Key topics covered: regulatory compliance as competitive advantage, the importance of local technology integration (BankID, Swish), education and trust-building in crypto adoption, and Firi’s vision beyond being just an exchange. Recorded at Firi’s Stockholm offices.
Crypto for Everyone: The Nordic Way -Ted Scheiman, Country Manager Sweden at Firi
