It used to be, not long ago, that business was a zero sum game with winners and losers, where strategy was about gaining competitive advantage to win bigger marketshare. That model seems to be quickly dating. An emerging new approach to business is leveraging the power of co-creation to effect combinatorial gains across businesses and industries. Not only increase market share for everyone but to also create new value opportunities for customers. Welcome to the Ecosystem Model.
In this roaring interview with international, Sillicon Valley based, thought leader, Andrea Kates we discuss how incumbent organisations can leverage their scale and influence to build Ecosystems that maximise, growth, impact and opportunities for players of all sizes and customers.