Norway is the country where most people have used their mobile phone for online shopping. It shows a large international survey in 13 western countries.
Norway is the country where most people have used their mobile phone for online shopping. It shows a large international survey in 13 western countries.
As many as 8 out of 10 Norwegians surveyed state that they have used their mobile phone to shop. This is more than in any of the other 12 countries in the Klarna survey, which includes the Nordic countries, Western Europe, the USA and Australia.
– There is a clear trend that Norwegians are increasingly both using, but also actually preferring, to make their purchases with their mobile phone. That we are at the top is probably related both to the good access to the internet we have in Norway, but also to the fact that consumers are far more aware and check prices and the like on their mobile phones before they shop, says marketing director at Klarna Norway, Thomas Elvestad.
During the last two years of pandemic, as many as 1 in 2 Norwegians state that they now shop more via mobile phone than they did before. It is especially in the age groups between 18 and 24 years (74%), but also 25-40 years (64%) who now use their mobile phone for online shopping more often than before.
Many people use mobile phones to check prices and products – also inside the store
The global survey, which had more than 13,000 respondents, shows that there are still more people who prefer PC or Mac when shopping online. More than half of Norwegians do this. At the same time, this share decreased during last year, while the preference for mobile commerce increased. Now 35 percent state that they prefer to use their mobile phone when shopping.
– The mobile phone is also increasingly used to do research before Norwegians buy in physical stores, especially when it comes to clothing and electronics. 85 percent say they do this when they shop for clothes and shoes or electronics, says Klarna’s marketing director.
2 out of 3 (67%) also say that they occasionally or always do product research on their mobile phone when they are in the physical store.
Norwegians have the most downloaded apps on their mobile phone of all
According to Klarna’s international mobile shopping report, Norwegians, together with the Dutch, are also the ones who on average have the most apps on their mobile phone, with as many as 53. There are as many as 23 percent more apps than the average for all 13 countries. At the same time, half of all Norwegians use less than a quarter of their apps weekly. 1 in 4 use less than 10 percent of the apps they have downloaded.
1 in 4 have used digital cards – far more prefer digital payment solutions
As many as 1 in 4 Norwegians have already used virtual cards for online payment. This is a digital replacement for the physical cards.
– More than 7 out of 10 Norwegians state, however, that they prefer to use a virtual card rather than a traditional plastic card when shopping online. The younger generations in particular prefer this type of card where you do not depend on having the card physically available when it is to be used. We believe this is something we will see far more of in the future – as it makes trading both easier and more flexible, says marketing director at Klarna Norway, Thomas Elvestad.
