Recorded live at Baltic Fintech Days in Riga, this conversation with Kristina Skindelyte, CEO of Particle, is one of the most practical PR masterclasses you will find for fintech founders.
Kristina breaks down how PR has evolved from press releases and earned media into what she calls full stack communications, where data scientists, AI specialists, and UX designers sit alongside traditional communications professionals to serve clients in ways agencies simply could not a decade ago.
She explains why data is now the backbone of credible PR strategy, how Particle uses proprietary research to help B2B tech companies own authoritative voices in their industries, and what the shift from SEO to GEO means for any founder trying to get found in an AI-driven search landscape.
If you are building a fintech company in the Baltics or anywhere in Europe and wondering when to start investing in your communications presence, Kristina has a clear answer and it is not when you close your Series B.
This is the kind of honest, experience-backed advice you only get when the cameras are rolling in the right room.