What happens when financial services are no longer confined to banks? In this interview, Marius Galdikas, CEO of ConnectPay, unpacks the growing shift toward embedded finance and why it’s not just a passing trend. He explains how digital businesses are integrating financial capabilities directly into their products to improve user experience and unlock new revenue streams.
Marius also shares how ConnectPay is helping companies simplify that complexity, offering infrastructure that lets them focus on their core business without getting bogged down in regulation, payments, or compliance. From onboarding to operational efficiency, he offers a clear view of what embedded finance looks like in practice.
Beyond the tech, Marius reflects on the momentum building in the Baltic fintech ecosystem and why the region is positioning itself as a serious player on the European stage.
If you’re curious about where digital finance is headed—or how embedded models are quietly transforming industries, this is a conversation worth watching.
