Saturday, June 15, 2024
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Ep. 52 The Norwegian App that Rewards Users for Paying their Bills on Time – Elin Antonsen, COO at Bill Kill

We all hate penalties, most of us are familiar with that stomach turning feeling of impotence that strikes us when when we are hit with one. Yet, cynical critics may say that penalties exist as an integral part of the business models of many companies behind our bills and invoices.  60% of our monthly income goes into paying bills and invoices an activity that torments 100% of adults. Seems like a widespread problem in search for a solution with a significant addressable market. Enter Bill Kill, the Norwegian app that rewards users to pay their bills on time! Have we got your attention yet?  

We recently had a sit down chat with Elin Antonsen, Bill Kill’s COO, to learn more about how this nifty fintech solution not only enables users to pay bills with the credit card of their choice, helping them to accrue points, miles and other rewards offered by many credit card providers,  but also minimising those nasty penalties by helping customers pay their bills on time. Rooted in a deep understanding of human psychology and aiming to counter the behavioural downsides of effects like the pain-of-paying, Bill Kill rewards its users for paying on time by gamifying the entire payment experience and rewarding them with points, redeemable for discounts and other perks. Learn more about how this innovative company is getting rid of the penalty problem for good!

Chris Crespo
Chris Crespo
Chris is a Founding Partner and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial ideas into easy-to-understand content. With nearly 20 years of experience in management consulting and financial services, including leadership roles with some of Europe's largest banks, he offers profound industry insights. Previously serving as the Chief Futurist at the largest bank in the Nordics, Chris has sharp views on the Future of Financial Services, Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, Singularity University and Copenhagen Business School, where he frequently discusses the future of Money, Finance, and Entrepreneurship in Financial Services. As a Behavioral Economist, Chris is passionate about studying how human behavior and decision-making relate to risk. He also delves into the connections between psychology, leadership, and technology within financial services.
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