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The Enormous Business Opportunity of Embedded Finance – Interview with Fredrik Neumann, Nordics Country Manager at Worldpay

Not long ago, online payments and specially mobile ones, required a tiresome and inefficient process of taking out your card, typing in your name, card number, expiry date and CVV. This feat was often done on a tiny phone keyboard only to find out that your payment had been declined, either because you missed a number in the long chain of characters you were forced to enter or because your bank had rejected the transaction. Things have improved significantly in the last few years as payments have become an integral and often invisible feature of the purchasing experience. Now, things are about to get wild!

As embedded finance continues to make waves in financial services innovation, today it is possible to embed all manner of financial services, like loans, investment, insurance and even pensions into unlikely places, a trend that not only drastically improves convenience for customers, but that exponentially increase the potential opportunities for business. In this thought provoking interview with Fredrik Neumann, Nordics Country Manager for Worldpay, the world largest acquirer, we learn more about what the embedded future of finance has in store in the months and years to come.

Chris Crespo
Chris Crespo
Chris is a Founding Partner and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial ideas into easy-to-understand content. With nearly 20 years of experience in management consulting and financial services, including leadership roles with some of Europe's largest banks, he offers profound industry insights. Previously serving as the Chief Futurist at the largest bank in the Nordics, Chris has sharp views on the Future of Financial Services, Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, Singularity University and Copenhagen Business School, where he frequently discusses the future of Money, Finance, and Entrepreneurship in Financial Services. As a Behavioral Economist, Chris is passionate about studying how human behavior and decision-making relate to risk. He also delves into the connections between psychology, leadership, and technology within financial services.
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