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Sunday, May 28, 2023
HomeFeaturedThe Enormous Business Opportunity of Embedded Finance - Interview with Fredrik Neumann,...

The Enormous Business Opportunity of Embedded Finance – Interview with Fredrik Neumann, Nordics Country Manager at Worldpay

Not long ago, online payments and specially mobile ones, required a tiresome and inefficient process of taking out your card, typing in your name, card number, expiry date and CVV. This feat was often done on a tiny phone keyboard only to find out that your payment had been declined, either because you missed a number in the long chain of characters you were forced to enter or because your bank had rejected the transaction. Things have improved significantly in the last few years as payments have become an integral and often invisible feature of the purchasing experience. Now, things are about to get wild!

As embedded finance continues to make waves in financial services innovation, today it is possible to embed all manner of financial services, like loans, investment, insurance and even pensions into unlikely places, a trend that not only drastically improves convenience for customers, but that exponentially increase the potential opportunities for business. In this thought provoking interview with Fredrik Neumann, Nordics Country Manager for Worldpay, the world largest acquirer, we learn more about what the embedded future of finance has in store in the months and years to come.

Chris Crespo
Chris Crespohttp://nordicfintechmagazine.com
Chris is a Co-founder and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial concepts through jargon-free content, making it easy for anyone to understand. With extensive experience in financial services, including working with some of Europe's largest banks, he brings a wealth of knowledge and insight into the industry. As the former Chief Futurist of the largest bank in the Nordics, Chris has a deep understanding of the Future of Financial Services, the Future of Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, where he shares his expertise on these topics. As a Behavioural Economist, Chris is passionate about exploring the connections between human behaviour and decision-making under risk, as well as uncovering and communicating the links between psychology, leadership, and technology in financial services.
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