By Raimonda Kriaučiūnaitė, Linkedist
The global fintech market is projected to reach a value of USD 16,652,680 million by 2028, witha CAGR of 13.9% during the forecast period. In the Nordics, where the fintech industry is rapidly growing, the demand for credible industry voices is higher than ever. Not only does that mean more opportunities for those entering the industry, but it also requires professionals to step up their personal branding and invest more time and effort into building thought leadership.
Why is it worth investing in building your thought leadership as a fintech?
Thought leadership can have a massive impact on both your business and personal brand, helping you thrive during successful moments and remain resilient during crises. According to a survey by Semrush, CEOs and other high-level managers create thought leadership content in over 50% of companies. Here’s why it’s worth the investment:
1. Trust-based relationships
Building thought leadership helps you build a credible authority, which in turn creates trust with stakeholders, customers, and partners alike. This trust becomes invaluable in gaining and retaining clients, especially in an industry where security and innovation go hand in hand.
2. Speaking opportunities & media coverage
Establishing yourself as a thought leader increases the number of invitations for speaking engagements or media interviews. These opportunities not only expand your influence but also strengthen your voice, allowing you to reach a wider audience and solidify your reputation in the fintech space.
In fact, a B2B Thought Leadership Impact Study by Edelman and LinkedIn found that 51% of C-Suite Executives say they spend more than one hour per week reading and reviewing thought leadership, more than ever before.
3. Business growth
A strong thought leadership strategy fuels business expansion by helping you stand out in a crowded market, attracting investments, new clients, and top-tier talent. It also allows you to shape industry trends, influence perceptions, and build a loyal customer base. By consistently sharing valuable insights, you enhance your reputation, drive customer retention, and increase your brand’s long-term value.
4. Crisis resilience
When crises hit, having an established voice in the industry can act as a buffer. Thought leadership builds brand resilience by positioning your company as a reliable, forward-thinking business, even in uncertain times. During a downturn or market disruption, companies with strong thought leadership are more likely to maintain public trust and recover quickly.
According to the same Edelman and LinkedIn study, 46% of respondents say that thought leadership can be important in repairing the reputation of a company mired in controversy.
LinkedIn as an outlet for building credibility
One of the most powerful platforms for building thought leadership today is LinkedIn. As a professional network, LinkedIn fosters connections built on trust, credibility, and expertise, making it the ideal space for fintech professionals to establish their authority.
A well-optimized profile, paired with consistent, high-quality content, can be a game-changer. It’s where fintech leaders can share their insights, engage in industry discussions, and gain endorsements from peers, further solidifying their expertise.
To truly stand out on LinkedIn, it’s essential to craft a clear, authentic message that resonates with your audience.
According to Inesa Sinelnike, CMO of Linkedist, an agency, focused on helping businesses & people grow with the power of LinkedIn,
“Thought leaders stand out when they have a clear purpose and share honest stories. It’s not just about what you know but how you connect and collaborate with others who value quality. By staying true to your message and being genuine, you can build trust and grow your influence – especially on LinkedIn.”
Get a copy of the eBook: LinkedIn Strategies for Fintech Success
Thought Leader ads for boosting your influence
For those wanting to take their thought leadership to the next level, LinkedIn Thought Leader Ads offer a powerful way to boost your reach and enhance your credibility. This relatively new feature allows fintech professionals to amplify their message and position their brand ambassadors as industry leaders. Here’s how you can make the most of it:
1. Choose the right post to promote
Start by selecting a post that aligns with your thought leadership goals. Whether it’s an industry update, an insightful article, or a spotlight on your team or product, the content should clearly reflect your authority and expertise in the fintech space.
2. Focus on your copy and visuals
Once you’ve chosen your post, ensure that both the copy and visuals are sharp and impactful. The message should be concise and compelling, while the visuals should engage and support the content. This combination will help your ad resonate more effectively with your audience.
3. Add a strong Call-to-Action (CTA)
A well-placed CTA is crucial for driving engagement. Whether you want your audience to learn more, explore your product, or connect with your team, a clear and compelling CTA will encourage them to take the next step.
4. Monitor & optimize
Once your ad is live, track its performance closely. Look at engagement metrics like clicks, comments, and shares, and use these insights to refine your approach for future campaigns. By continuously optimizing, you can maximize the impact of your Thought Leader Ads.
An eBook on LinkedIn Strategies for Fintech Success
After years of working with fintech clients across the Nordics, the Linkedist team has compiled our top strategies into a practical eBook designed specifically for fintech professionals. This guide is packed with actionable insights to help you maximize your presence and success on LinkedIn.
Inside, you’ll discover:
● DOs & DON’T s tailored for highly-regulated fintechs
● LinkedIn strategies for your fintech brand ambassadors
● A roadmap for driving fintech growth on LinkedIn
Whether you’re just getting started or looking to improve your LinkedIn game, this eBook will equip you with the tools and strategies to thrive in the fintech space.
Get a copy of the eBook: LinkedIn Strategies for Fintech Success
