In a conversation with Haukur Skulasson, CEO and Co-founder of Indo Bank in Iceland, he introduced Indoo Bank as the first Challenger Bank in Iceland, launched in January 2023, with a mission to revolutionize the banking industry by putting customers’ needs at the forefront. Unlike traditional banks, Haukur emphasized Indo Bank’s customer-centric approach, prioritizing transparency and simplicity, making banking more enjoyable.
He expressed his enthusiasm for the Nordic Fintech Week, highlighting it as his favorite conference in Scandinavia, where all key industry players gather in a friendly, focused environment. Haukur traced the journey of Indoo Bank from its inception, overcoming skepticism and obtaining a banking license, to becoming a significant player in the Icelandic market, with an 8% market share. The conference provided a unique space for networking and sharing experiences with fellow Icelandic fintech professionals.