What happens when innovation becomes an act of vanity, fuelled by those who only seek to be entertained through the novelty and inventiveness of those with fresh and revolutionary ideas? For a fintech, keen to scale through partners, the danger of falling into an innovation theatre routine can be catastrophic, even deadly.
In this fascinating interview with Soren Nielsen, COO at Subaio and author of the book “Death by Innovation Theatre” we learn how Fintechs can to avoid the clutches of pretence innovation. Soren shares with us his experience both as an entrepreneur and as part of a founding team, the challenges of bringing a new and unheard product to market, and best practices to turn partnerships into successful ventures that ultimately result in real innovation benefiting the Fintech, their partners and customers.