Tuesday, April 23, 2024
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Ep.68 Powering Banks to Ultra-personalize Experiences for over 100 Million Customers – Georg Ludvikson, Co-Founder of Meniga

Digital transformation is a difficult undertaking for any organisation. Many incumbents fail in their attempts to change the mindset, behaviour, practices and technology that will help them remain competitive, presenting a market opportunity for companies that can bring speed, technology and agility to service them. Fintechs have seized the opportunity to serve as surrogates for incumbents, helping them modernize their digital experiences and keep up with customer expectations.

A company that has successfully equipped banks and other financial institutions, serving over 100 million customers worldwide, with state of the art digital experiences is Meniga out of Iceland. We had the opportunity to sit down with their founder Georg Ludvikson to understand how fintech are helping banks stay at the forefront of their business. In this session you’ll learn more about how Meniga is ultraprersonalising experiences for millions of banking customers, making digital banking, smart, intuitive and relevant.  Our banking history tells a story about us, it’s about time banks use that knowledge to help customers live better financial lives.

Chris Crespo
Chris Crespo
Chris is a Founding Partner and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial ideas into easy-to-understand content. With nearly 20 years of experience in management consulting and financial services, including leadership roles with some of Europe's largest banks, he offers profound industry insights. Previously serving as the Chief Futurist at the largest bank in the Nordics, Chris has sharp views on the Future of Financial Services, Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, Singularity University and Copenhagen Business School, where he frequently discusses the future of Money, Finance, and Entrepreneurship in Financial Services. As a Behavioral Economist, Chris is passionate about studying how human behavior and decision-making relate to risk. He also delves into the connections between psychology, leadership, and technology within financial services.