Tuesday, May 21, 2024
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Developing Digital Insurance Products for the Next Generation – Sophie M. Bohr Grøenbæk – CEO & Co-Founder at Undo

What is the best way to solve the problem of hidden fees  in insurance? Simple, get rid of fees altogether. 

Exciting changes are happening in the insurance space. An industry that traditionally has been very analogue and opaque is reinventing itself through digitalisation, creating simpler, more accessible customer experiences and rethinking customers needs when it comes to protecting themselves against risks. 

We recently had the chance to sit down with Sophie Bohr Groenbaek , CEO and Cofounder at Undo.  Sophie has a very interesting background. as A Neuro biologist previously working in consulting, and with no prior Insurance experience, she was able to approach the industry with a fresh pair of eyes. In this revealing chat with Sophie we hear about how she and her cofounders built an insurance company from scratch going back to first principles and trying to understand what it was that customers, especially younger ones, were looking for when buying insurance. Their findings resulted in a brand new value proposition that challenged the traditional insurance business model by removing fees, enabling customers to build their own insurance packages and allowing policy holders to change their coverage as their needs changed: when on holiday, when skiing, when cycling or when staying at home. 

Hear about how Sophie’s mind has been attuned to seek for opportunities for new insurance products everywhere as our lives become more complex and we undertake new risks in our digital lives, our investments, and even significant live events. 

This approach to insurance based on flexibility, transparency and fairness will leave you wondering whether your insurer is the best choice for you. 

Chris Crespo
Chris Crespo
Chris is a Founding Partner and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial ideas into easy-to-understand content. With nearly 20 years of experience in management consulting and financial services, including leadership roles with some of Europe's largest banks, he offers profound industry insights. Previously serving as the Chief Futurist at the largest bank in the Nordics, Chris has sharp views on the Future of Financial Services, Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, Singularity University and Copenhagen Business School, where he frequently discusses the future of Money, Finance, and Entrepreneurship in Financial Services. As a Behavioral Economist, Chris is passionate about studying how human behavior and decision-making relate to risk. He also delves into the connections between psychology, leadership, and technology within financial services.
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