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Friday, June 9, 2023
HomeFeaturedBottling the Magic: Making Fintech Applications that Customers Love - Sverrir Hreiðarsson...

Bottling the Magic: Making Fintech Applications that Customers Love – Sverrir Hreiðarsson Head of Fintech at Kvika (Aur)

How do you reach 1/3 of your addressable local market in 7 years? Aur, the Icelandic peer to peer and online payment solution has managed to do just that with the characteristic mix of elegance, simplicity and powerful functionality that consistently sets Nordic innovation aside. One of the most consistent findings that we hear from entrepreneurs and startup founders is that if you want people to adopt your product, you need to make it as simple and frictionless as possible.

Aur, which was recently acquired by Reykjavik headquartered Kvika bank has not only captured 1/3 of the Icelandic market with its smooth-as-butter payment experience, but it’s done so leveraging the power of networks, where one in five users are referred by other users. We recently had the opportunity to sit down with Sverrir Hreiðarsson, Head of Fintech at Kvika to talk about how new payment solutions that are able to offer security, ease of use and convenience to customers, can experience exponential adoption amongst its user base. Learn how Aur has established itself a the go to solution for peer to peer payments via mobile phone number, amongst users and how through the introduction of Buy Now Pay Later services with a twist it continues to delight users who are not only able to gain access to interest free instalment payments, but that can also access better prices on physical stores as consumers avoid paying with credit. This is another great example of Nordic innovation setting new standards of how finance could be done, without riddling customers with complexity.

Chris Crespo
Chris Crespohttp://nordicfintechmagazine.com
Chris is a Co-founder and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial concepts through jargon-free content, making it easy for anyone to understand. With extensive experience in financial services, including working with some of Europe's largest banks, he brings a wealth of knowledge and insight into the industry. As the former Chief Futurist of the largest bank in the Nordics, Chris has a deep understanding of the Future of Financial Services, the Future of Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, where he shares his expertise on these topics. As a Behavioural Economist, Chris is passionate about exploring the connections between human behaviour and decision-making under risk, as well as uncovering and communicating the links between psychology, leadership, and technology in financial services.
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