Copenhagen, Aug 18 2024 — Aila Money, a pioneering fintech company, is on a mission to close the gender wealth gap, which if nothing changes, is projected to take around 170 years to bridge. With a staggering 74% of women feeling too nervous to invest and only 28% feeling empowered to act on their finances, the financial disparity between men and women continues to widen. This results in women potentially losing up to $1 million throughout their careers (c. 30 years). Aila Money is here to change that narrative.
Aila Money is dedicated to unlocking every woman’s financial potential and helping her become comfortable, confident, and in control of her finances. By placing a digital personal trainer for finances in every woman’s pocket, Aila Money enables every woman to achieve her life goals financially.
Aila Money stands out by embedding behavioural science, utilising hyper-personalised AI, and combining digital innovation with human expertise to support and hold users accountable. This comprehensive approach ensures that women receive tailored advice and strategies that work for their individual financial situations.
Behavioural science is crucial in understanding and addressing the psychological barriers women face when managing their finances. Aila Money’s platform leverages insights from behavioural economics to design personalized interventions that encourage positive financial habits. This, coupled with AI, enables Aila Money to deliver a uniquely tailored financial experience that adapts to each user’s needs and preferences.
The human element is equally important. Aila Money combines cutting-edge technology with the wisdom and empathy of financial experts and coaches. This blend of digital and human expertise ensures that users receive intelligent and precise financial guidance and the human touch and support when necessary.
The co-founders of Aila Money, Nitika Vyas and Elisabeth Prager, bring over three decades of experience in the financial services industry. Having witnessed how the industry sometimes exacerbates the gender wealth gap firsthand, they are now committed to making a difference. Their extensive knowledge and passion for financial empowerment drive Aila Money’s mission to close the gender wealth gap.
“It’s time to level up. We’ve done so in sport, politics and music. Now it’s time to do so when it comes to finances. Every woman has the potential to be financially independent; to feel comfortable, confident and in control of her money,” says Elisabeth, co-founder of Aila Money. “We’re here to provide the tools, guidance, and support women need to take unleash their financial potential and achieve their life goals. Every woman deserves the confidence to make informed decisions about her money and the security that comes with financial independence.”
Nitika, co-founder of Aila Money, adds, “Our mission is to close the wealth gap, by putting a personal trainer for your finances in every woman’s pocket. By leveraging behavioural
science, the hyper-personalised AI and human expertise Aila makes it easier and more relevant than ever before for women to know how to invest, save, and grow their wealth. We believe that when women thrive financially, everyone benefits.”
Aila Money invites women everywhere to join the movement and take the first step towards financial empowerment. Together, we can close the gender wealth gap and create a more equitable financial future for all. The journey towards financial equality is long, but with Aila Money, women are not alone.
