Hard as it may be to predict the future, we can gain some foresight by looking at the agendas of fintechs in the region.

We asked 4 fintech founders what their top priorities for 2022 were. Here’s a glimpse into the Future of Fintech..

Axel Bruzelius’ top priorities for 2022:

1. Preparing to help tech companies on a major scale. We recently closed our debt and equity funding, and are helping companies with long-term non-dilutive funding, and cutting edge performance analytics. We are now scaling up on the IT/AI- as well as underwriting side to this at a significantly larger scale.
   
2. Settling into our operational model. After starting the year with a hiring spree we are set to scale the team from 12 to 30 FTEs in H1. We have managed to build a dream team of diverse talent across analytics, development and finance, and now its about fine tuning how the different teams work together.
   
3. Recruiting for international expansion. We have established a presence in Sweden and Denmark, and are looking for the right people to open up more major European markets for us. We do not want to rush this, instead focusing on finding the right individuals to ensure the full ArK experience from the get go in new markets.

Stine Kalmer Jørgensen’s top priorities for 2022:

1. Making sure more people know how to optimise their finances – with or without Dreamplan. There is a huge potential and many people are much wealthier than they think.
   
2. Focus on the development of our team. We have spent the past months successfully fundraising and we have now gone into execution mode. Execution should be both fun and efficient.
   
3. Make our product even better. Our focus on customer feedback takes time and patience but is invaluable in improving our product all the time.

Recommended for you: Get your copy of the Nordic Fintech Magazine Spring Edition 2022

Guðmundur Kristjánsson’s top priorities for 2022:

1. Make money good: Continuing our mission will always be our main priority, working with our partners to make money good, by fighting financial crime.
   
2. Be the most loved product in our industry: We will continue to build an AI solution that is a true friend to our users, a solution that helps them unlock behavioral insights to identify risky customers and reduce exposure.
   
3. Flourish as a growth company: The recent years have highlighted the importance of culture and the power of people. We will heavily emphasize our staff’s well-being while continuing to rapidly grow the Lucinity family.

Monika Liikamaa’s top priorities for 2022:

1. Secure funding. The geopolitical situation is challenging.
   
2. Take care of our people. Many of us have friends and other close connections to Ukraine and also to Russia. We must make sure that no one feels left alone during these tough times.
   
3. Take care of customers. Without customers, we don’t have business.

Recommended for you: Get your copy of the Nordic Fintech Magazine Spring Edition 2022