Building and nurturing talent before developing a product – that’s the mantra behind Wezeo’s Product Studio and its unique approach. In a revealing interview at Stockholm Fintech Week, CEOs Matia Kadanec and Veronica Petran Radobicka delve into their revolutionary company model, explaining why their development process flips traditional methodologies on their head. They invest in talent first, curating and crafting truly dynamic teams before dipping toes into product development. Why? Creating a solid business culture, they argue, is the fundamental step often overlooked. And with the cultivated talent more likely to invest and innovate within the company, the results are picture perfect.
But, this technique requires time, patience and commitment, they point out. The conversation reveals how they develop the talent in the intensive ‘school’, and nurse the companies to grow: all part of their goal to create tech-driven companies with purpose.
Yet, while nurturing talent takes centre stage, technology isn’t left in the wings. Wezeo places tech at the heart of their operations, believing that a company’s technology paves the way, with legislation playing catch up. This interview delivers a double punch, exploring both an ambitious, long-reaching plan for tech-driven evolution and an invigorating new approach to talent development.




