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Ep. 58 Transforming a Nation: Lessons Learnt from the World’s most Advanced Digital State – Erika Piirmets, Digital Transformation Advisor at E-Estonia

What happens when you build a country as a Startup?

It’s not uncommon to think that cutting edge innovation resides in the hands of private enterprise and academia. After all their business models demand that they stay one step ahead of the competition, which has always brought new ideas and inventiveness to play. But what happens when you are able to start from a clean slate, when you have the opportunity to rebuild from scratch and when your ambition transcends the boundaries of a private organisation and reach as far as an entire state? We travelled north to the beautiful city of Tallinn to find out how, Estonia, the “Startup Nation”, came about and became the entrepreneurship and fintech powerhouse that it is today.

In our recent “unicorn safari” in Estonia we had the privilege to sit down with Erika Piirmets, Digital transformation advisor at E-Estonia to talk about how this economically progressive state rebuilt their nation on the platform of the future. In this chat we learn how Estonian pragmatism, commitment and evidence-first approach propelled this small country into a modern, forward driven Nordic nation with the most advanced digital state in the world and the highest global number of unicorns per capita (1:130,000 people) .  This interview will make you shift your attention north and perhaps make a few changes to your upcoming travel plans.

Chris Crespo
Chris Crespo
Chris is a Founding Partner and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial ideas into easy-to-understand content. With nearly 20 years of experience in management consulting and financial services, including leadership roles with some of Europe's largest banks, he offers profound industry insights. Previously serving as the Chief Futurist at the largest bank in the Nordics, Chris has sharp views on the Future of Financial Services, Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, Singularity University and Copenhagen Business School, where he frequently discusses the future of Money, Finance, and Entrepreneurship in Financial Services. As a Behavioral Economist, Chris is passionate about studying how human behavior and decision-making relate to risk. He also delves into the connections between psychology, leadership, and technology within financial services.
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