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Wednesday, October 16, 2024
HomeFeaturedThe Power of Data: How AdvanThink is Redefining Financial Security

The Power of Data: How AdvanThink is Redefining Financial Security

As financial crime escalates in complexity and scope, AdvanThink is revolutionizing financial security by harnessing the power of data and advanced machine-learning technologies to empower banks and businesses in their fight against payment fraud.

The pervasive nature of financial crime, compounded by evolving tactics and sophisticated technologies, presents significant challenges for banks. Further complicating the situation are legacy systems and fragmented approaches to fraud detection, making it even more challenging for financial institutions to adapt effectively and implement robust solutions.

As a result, many banks need help to keep pace with the increasing complexity of financial crimes. This underscores the need for a more integrated and collaborative framework in crime prevention. By adopting a unified strategy and leveraging advanced technologies, the banking sector can enhance its defenses and create a safer financial environment for all its customers. This is where AdvanThink comes through.

Leading globally in the field of Machine Learning and serving as the preferred software provider for 90% of banks in France and major CAC40 companies in their Data and AI initiatives, AdvanThink’s commitment to financial crime prevention has allowed it to deliver innovative software that empowers organizations to make real-time decisions through comprehensive data analysis across various sectors.

“Through our solutions, we are poised to lead the industry into a new era of financial security by playing our due part in creating a safer and more resilient economic future.”
Brice Perdrix, CEO of AdvanThink

“With three decades of experience rooted in research and innovation, AdvanThink has been at the forefront of developing artificial intelligence, data science, and data management solutions tailored to diverse business needs. With our extensive experience in machine learning, we are able to deliver cutting-edge solutions that effectively analyze, explore, and leverage vast amounts of data, thus helping in fraud detection, safeguarding financial transactions, and maintaining customer trust.

We strive to pave the path for new opportunities for organizations to achieve fraud prevention goals. Not only that, but our solutions also facilitate the automated generation of audits and financial reports, streamlining operations while ensuring compliance. Additionally, our marketing tools empower organizations to craft personalized offers for each customer, enhancing engagement and loyalty,” shares Brice Perdrix, CEO of AdvanThink.

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Real-Time Fraud protection with Amadea and FraudManager

Fraud prevention for businesses is made possible through AdvanThink’s modular solutions, Amadea and Fraud Manager, potent tools that combat fraud in real-time. Amadea is a Data and AI platform designed to address various business challenges through advanced data management and analytics. It offers a unified, no-code interface that allows real-time data-driven decisions thanks to its capabilities to connect to multiple data sources, manage metadata, and automate data exploration, data preparation, and data science tasks to achieve a clean dataset ready to provide all the secrets

“Amadea features a comprehensive data science library for modeling and analysis, enabling organizations to enrich, aggregate, and publish their data effectively. Our innovative platform supports seamless integration with third-party applications and promotes efficient data workflows. It is a powerful tool for businesses to leverage data-driven insights for improved decision-making and operational efficiency. For instance, in the healthcare sector, we harness hundreds of billions of data points to support medical research and contribute to advancements in public health. Meanwhile, our focus on continuous optimization helps industries refine their processes, boosting efficiency and reducing costs,” explains Perdrix.

Recommended: Explore the Future of Finance at Nordic Fintech Week

On the other hand, FraudManager employs advanced Behavioural Analysis and Machine Learning to detect suspicious activities by identifying unusual patterns in financial transactions. With its ability to process data from multiple sources, FraudManager provides comprehensive insights that allow organizations to respond swiftly to emerging threats while minimizing false positives.

“It is perfectly tailored for the unique challenges of the banking and e-commerce sectors. This means you get to protect your customers’ transactions and offer them a secure and seamless user experience. A notable use case is in retail banking, where our solutions protect all means of payment.

FraudManager allows banks to secure customer transactions while managing operational costs and minimizing inconvenience. By offering a reassuring and instantaneous payment experience, we ensure that customers can transact confidently regardless of their chosen payment method. Through our solutions, we are poised to lead the industry into a new era of financial security by playing our due part in creating a safer and more resilient economic future,” affirms Perdrix.

Marria Qibtia Sikandar Nagra
Marria Qibtia Sikandar Nagrahttp://www.nordicfintehcmagazine.com
Marria is avid communication and content specialist with a decade-long experience delivering content services to B2B and B2C clients across a range of niches including but not limited to FinTech, Technology, Marketing, Insurance, e-Commerce, SaaS, and Mental Health. She specializes in curating both long-form and short-form content. Her expertise lies in helping her clients develop a robust online and print presence by generating social media traction and improving their search engine visibility.
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