Embedded Finance is going mainstream! Oh yes, the technology that only a short few years ago seemed crazy, is now well beyond the hype towards becoming a mainstream reality across Nordic markets. Think the same technology that has enabled platforms like Grab, Gojek and We Chat to become people’s everyday live access to a digitalised ecosystem of services in Asia, finally making its way through the Nordics and the rest of Europe.
In this excerpt of our recent interview with Moneyflow, CEO and Founder Kim Ulf Rehfeld and NFM Chief Editor Chris Crespo discuss how Embedded finance has started to transform consumer markets, and how it is now on its way to reshaping the way B2B markets think about liquidity. If you own, work, or do business with a small or medium enterprise, this is something for you to look forward to!