At Stockholm Fintech Week, we had the pleasure of speaking with Christoffer Malmer, Head of SEB Embedded, a division of the universal bank SEB focused on banking-as-a-service and embedded finance. Christoffer highlighted how SEB Embedded enables non-financial brands to integrate financial services into their customer journeys, enhancing user experiences and increasing conversion rates through embedded payments. He detailed the strategic benefits of integrating payment components within various value propositions, such as accounts, cards, or savings products, which not only streamline the user experience but also align closely with brands’ strategic goals. Christoffer also discussed the importance of regulatory compliance and data security, emphasizing that embedding financial services requires brands to ensure that operations are fit and proper to maintain trust with their customers. Christoffer’s key takeaway from the event was the vibrant atmosphere and the dynamic interactions among attendees, including technology partners and competitors. He appreciated the opportunity to engage with the broader industry and catch up on the latest developments in the fintech ecosystem.
Stockholm Fintech Week – Christoffer Malmer, Head of SEB Embedded
