In an enlightening exchange at Latitude59, we sat down with Hendrik Roosna, the brain behind Fairown’s groundbreaking fintech platform. With its eyes set on enabling circular economies, Fairown’s influence has already expanded across Scandinavia and Poland, with Germany on the horizon. Hendrik walks us through the journey of propelling this concept into action, shedding light on their strategic approach to altering consumer behavior and fostering sustainability. As CEO and co-founder, he passionately narrates Fairown’s story, showcasing its impact on global brands, environmental consciousness, and the evolving landscape of innovation. This exclusive interview delves into the synergy of entrepreneurship, storytelling, and market transformation, as Hendrik enlightens us about the inspiring strides in fintech and circular economy made by Fairown.