Trust is fragile in fintech — once it’s broken, customers are gone. And in 2025, rebuilding it takes more than better passwords or stronger firewalls.

New global research from over 7,000 consumers across 17 markets shows just how high the stakes are:

• 75% are more likely to leave a brand after a data breach

• 48% abandon purchases when authentication feels too complex

• Only 42% say they’re “very satisfied” when communicating with businesses

The message is clear: security alone isn’t enough. Customers expect safety and simplicity — all at once.

To explore how fintechs can deliver both, Nordic Fintech Magazine, in collaboration with Vonage, presents Fraud Prevention Without Friction — a practical framework for secure, seamless, trust-driven customer journeys.