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Friday, June 9, 2023
HomeMediaVideoEscaping Death by Innovation Theatre - Interview with Soren Nielsen, COO at...

Escaping Death by Innovation Theatre – Interview with Soren Nielsen, COO at Subaio

What happens when innovation becomes an act of vanity, fuelled by those who only seek to be entertained by the novelty and inventiveness of those with fresh and revolutionary ideas? For a fintech, keen to scale through partners, the danger of falling into an innovation theatre routine can be catastrophic, even deadly.

In this fascinating interview with Soren Nielsen, COO at Subaio and author of the book “Death by Innovation Theatre” we learn how Fintechs can to avoid the clutches of pretence innovation. Soren shares with us his experience both as an entrepreneur and as part of a founding team, the challenges of bringing a new and unheard product to market, and best practices to turn partnerships into successful ventures that ultimately result in real innovation benefiting the fintech, their partners and customers.

Chris Crespo
Chris Crespohttp://nordicfintechmagazine.com
Chris is a Co-founder and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial concepts through jargon-free content, making it easy for anyone to understand. With extensive experience in financial services, including working with some of Europe's largest banks, he brings a wealth of knowledge and insight into the industry. As the former Chief Futurist of the largest bank in the Nordics, Chris has a deep understanding of the Future of Financial Services, the Future of Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, where he shares his expertise on these topics. As a Behavioural Economist, Chris is passionate about exploring the connections between human behaviour and decision-making under risk, as well as uncovering and communicating the links between psychology, leadership, and technology in financial services.
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