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Escaping Death by Innovation Theatre – Interview with Soren Nielsen, COO at Subaio

What happens when innovation becomes an act of vanity, fuelled by those who only seek to be entertained by the novelty and inventiveness of those with fresh and revolutionary ideas? For a fintech, keen to scale through partners, the danger of falling into an innovation theatre routine can be catastrophic, even deadly.

In this fascinating interview with Soren Nielsen, COO at Subaio and author of the book “Death by Innovation Theatre” we learn how Fintechs can to avoid the clutches of pretence innovation. Soren shares with us his experience both as an entrepreneur and as part of a founding team, the challenges of bringing a new and unheard product to market, and best practices to turn partnerships into successful ventures that ultimately result in real innovation benefiting the fintech, their partners and customers.

Chris Crespo
Chris Crespo
Chris is a Founding Partner and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial ideas into easy-to-understand content. With nearly 20 years of experience in management consulting and financial services, including leadership roles with some of Europe's largest banks, he offers profound industry insights. Previously serving as the Chief Futurist at the largest bank in the Nordics, Chris has sharp views on the Future of Financial Services, Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, Singularity University and Copenhagen Business School, where he frequently discusses the future of Money, Finance, and Entrepreneurship in Financial Services. As a Behavioral Economist, Chris is passionate about studying how human behavior and decision-making relate to risk. He also delves into the connections between psychology, leadership, and technology within financial services.
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