Investing is perhaps one of the most complex areas of finance, especially for customers without prior knowledge. However, technology and an understanding of the power of simplicity is giving companies the opportunity to bridge the complexity gap and democratize access to services that previously were only reserved for those with a keen interest and understanding of the industry.
In our recent unicorn safari to Estonia, we had the opportunity to meet with Liisi Aarpuu, CFO at Bondora. In this chat we learn how Bondora’s purpose of helping people enjoy life without having to worry about financials has led the company to create simple and intuitive investment solutions that people can benefit from without prior knowledge. Listen to how Bondora, one of Estonia’s oldest fintechs is democratizing access to investment services, bringing finance closer to everyday customers and simplifying finance for all.