Friday, March 31, 2023
HomeFeaturedEp.79 Making Investing Simple and Transparent - Liisi Aarpuu, CFO at Bondora

Ep.79 Making Investing Simple and Transparent – Liisi Aarpuu, CFO at Bondora

Investing is perhaps one of the most complex areas of finance, especially for customers without prior knowledge. However, technology and an understanding of the power of simplicity is giving companies the opportunity to bridge the complexity gap and democratize access to services that previously were only reserved for those with a keen interest and understanding of the industry.

In our recent unicorn safari to Estonia, we had the opportunity to meet with Liisi Aarpuu, CFO at Bondora. In this chat we learn how Bondora’s purpose of helping people enjoy life without having to worry about financials has led the company to create simple and intuitive investment solutions that people can benefit from without prior knowledge. Listen to how Bondora, one of Estonia’s oldest fintechs is democratizing access to investment services, bringing finance closer to everyday customers and simplifying finance for all.

Chris Crespo
Chris Crespo
Chris is a Co-founder and Chief Editor at Nordic Fintech Magazine, where he simplifies complex financial concepts through jargon-free content, making it easy for anyone to understand. With extensive experience in financial services, including working with some of Europe's largest banks, he brings a wealth of knowledge and insight into the industry. As the former Chief Futurist of the largest bank in the Nordics, Chris has a deep understanding of the Future of Financial Services, the Future of Money, Disruption, and Ethical AI in Finance. He is also a guest lecturer at Stanford University, where he shares his expertise on these topics. As a Behavioural Economist, Chris is passionate about exploring the connections between human behaviour and decision-making under risk, as well as uncovering and communicating the links between psychology, leadership, and technology in financial services.