In our engaging discussion with Einar Eidsaon, Head of Product at Indo Bank of Iceland, he enthusiastically embraced the vibrancy of Nordic Fintech Week, highlighting the event’s increased participation, valuable connections established with fintech peers and VCs, and the significance of their past awards. Einar’s pride in Indo Bank’s accolades, including the Fintech Hero of the Year and the Web Association award, resonated as testaments to their innovative approach.
Einar delved into the essence of crafting desire in their products, aiming to transform banking into an engaging and enjoyable experience. He also hinted at their upcoming lending products while acknowledging the inherent challenges and the importance of mastering the basics of money management before expanding further. At the core of Indo Bank’s success lies their dedication to providing not just functional but genuinely enjoyable banking experiences for their customers.