Set yourself up for tomorrow’s future: Know how to create value through better collaboration. A mine of opportunities is waiting for you and it means that you need to make deliberate choices.
It’s about optimizing work processes, digital adaptation and understanding the importance of correct and continuous data to grasp the value behind a closer collaboration between SMEs and their advisors.
“The closer you get to your customer via data, the better collaboration you might get. Because then you’ll have the tools to forecast and give them the extra value. I believe financial data is a foundation for experiences, and therefore, in my eyes, it’s crucial to create better financial experiences for customers”
Tuva Palm, Tech-savvy product expert and investor

Data is becoming increasingly important to society – not only to the DevOps teams or regular coders’ interests. It’s our ticket to build innovation and attract talent to solve interesting and critical challenges.
In a new playbook conducted by Crediwire, the opportunities for value creation and data-driven collaboration are spotlighted.
FREE DOWNLOAD: PLAYBOOK FOR ACCOUNTANTS, SME’S, AND BANKS
Tuva Palm, tech-savvy product expert and investor, with an MSc in Computer architecture, takes part in the playbook to hand her perspectives on the collaboration. According to her, it all comes down to convenience and making the solutions that remove complexity:
“The closer you get to your customer via data, the better collaboration you might get. Because then you’ll have the tools to forecast and give them the extra value. I believe financial data is a foundation for experiences, and therefore, in my eyes, it’s crucial to create better financial experiences for customers”.
But today many of us see data as a costly currency
It’s not just something you entrust other entities to let it get swallowed by an empty digital space. Data is something you may actually gain from if it’s used in the right context and in the right manner. Useful data is correct data – a vivid and convenient size intended to create value for you and your advisors. It’s a currency that sets the grounds for knowledge and transparency to make better decisions.
Correct data is also proven to have an immense potential for advisors – both banks and accountants – to get closer to their clients. It creates a level of transparency but also encourages the parties to seek solutions that extend value.
FREE DOWNLOAD: PLAYBOOK FOR ACCOUNTANTS, SME’S, AND BANKS
Another interesting profile that contributes to the playbook with his view is Benjamin Raun, Head of digitalization at a Danish Accounting firm. He sees the use of data in a correct context as the key to a better understanding between SMEs and their advisors:
“We must choose the digital solutions that add value, while at the same time using data to help out specific industries throughout our counseling. To optimize the relations to our clients we must focus on reporting in an interactive and intuitive “universe”. The simpler, the better. And the more customized for the individual, the more value we create. That must be our ultimate goal”.
An important question we might ask ourselves now is how much we know about our relationship with one another as accountants, SMEs and banks. Is it a tie that is fit for trust and knowledge? And can we create even better opportunities by knowing the true benefit of an improved relationship?
Seek inspiration and gain insight into the scope of value creation, optimization of work processes, digital adaptation and the importance of correct, continuous data.