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Wednesday, October 16, 2024
HomeFintech EventsNordic Fintech Week 2024Bringing Fintech and Aviation Together, Madeleine Svantesson, Head of EuroBonus at SAS

Bringing Fintech and Aviation Together, Madeleine Svantesson, Head of EuroBonus at SAS

Madeleine Svantesson, head of EuroBonus partnerships at SAS, shares how the loyalty program is embracing fintech. She highlights their new debit card with Lunar and a groundbreaking partnership with Enable Banking. Through open banking, SAS is now using spending data to offer personalized credit card recommendations, helping customers maximize their points. Madeleine explains how this innovation lets EuroBonus better understand customer preferences and deliver tailored experiences, proving that even airlines are becoming fintech players.

NFM Publishing Team
NFM Publishing Team
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Fintech Events in the Nordics 2024